Renfe Print, Outdoor, Ambient, Digital The most expensive work of art by Shackleton Spain

The most expensive work of art
The Print Ad titled The most expensive work of art was done by Shackleton Spain advertising agency for Renfe in Spain. It was released in Feb 2019.

Renfe: The most expensive work of art

February 2019
May 2020


Caples Awards 2019
Radical new strategy-Finalist

Credits & Description:

Agency: Shackleton Madrid S.L.
Client: Renfe
Product: Renfe (Spain’s national railway company)
Title: The most expensive work of art
Media: outdoor, ambient, direct, digital
Country: Spain
Date Of Campaign: 27/02/19
Every year, thousands of trains are vandalized and cleaning graffiti costs Renfe, the main rail network in Spain, more than 15 million Euros, an expense we all as Spaniards assume since it is a public company. In add...

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