Cresta Awards 2020 | ||
---|---|---|
Print, Ooh | Poster/Billboard campaign (2-6 executions) | Bronze |
Title of Entry: POSTERS FOR PRESS FREEDOM
Brand: Reporters without Borders
Product/Service: Posters For Press Freedom
Client: Reporters without Borders
Entrant Company: SERVICEPLAN GERMANY
Creative Agency: SERVICEPLAN GERMANY
Creative Director: Sön Becker, Eduard Hörner
Art Director: Sarah Mosbacher, Mojca Sfeir
Copywriter: Henrik Claus
Account Manager: Lennard Bahr
Typography: Anja Meiners, Ralph du Carrois, bBox Type
Chief Creative Officer: Alex Schill
Lars, Holling, Managing Director
Leif Johannsen, Executive Creative Director
Executive Creative Director: Patrick Matthiensen
Saxon White, Graphic Designer
Hyunjun Jang, Graphic Designer
Vincenzo Marchese Ragona, Graphic Designer
Bijan Berahimi, Graphic Designer
Eike König, Graphic Designer
Date of Release: 2019-04-05
Notes: Every year hundreds of media organizations such as publishing houses and newspapers are banned by autocratic regimes. But the enemies of press freedom have only won when these disappeared newspapers are also forgotten. Reporters Without Borders has set itself the goal of preventing this to happen. Therefore, we reconstruct the house typefaces of closed newspapers and make them available to international artists. These artists then set an example for worldwide press freedom – through the power of typography alone.
To obtain a complete character set of the disappeared fonts, we first reconstructed them step by step. Afterwards we made the reconstructed fonts available to a wide variety of international artists. These artists used them to create the "Posters For Press Freedom", which were then used in an out of home campaign, published online and even got exhibited in the German National Library – one of Germanys most important exhibition halls. The posters made clear: there is no freedom without press freedom.