Caples Awards 2019 | ||
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Branded Content | - | Finalist |
Agency: BBDO DUBLIN
Client: RSA (Road Safety Authority)
Product: VR Drink Driving Experience - http://awardssubmissions.org/
Title: CONSEQUENCES
Media: Oculus Rift & Go/ Google Cardboard/ Gear VR/ YouTube 360
Country: Ireland
Date Of Campaign: December 2018 - Present
Background: RSA wanted to tackle the problem of drink driving amongst the 18 - 40 year old target market.
Idea:We created a 3D 360 film experience that puts you in the shoes of...