RSA (Road Safety Authority Ireland) Print CONSEQUENCES, 8 by Irish International BBDO Dublin

CONSEQUENCES, 8
The Print Ad titled CONSEQUENCES, 8 was done by Irish International BBDO Dublin advertising agency for RSA (Road Safety Authority Ireland) in Ireland. It was released in Dec 2018.

RSA (Road Safety Authority Ireland): CONSEQUENCES, 8

Awards:

Caples Awards 2019
Branded Content-Finalist

Credits & Description:

Agency: BBDO DUBLIN
Client: RSA (Road Safety Authority)
Product: VR Drink Driving Experience - http://awardssubmissions.org/
Title: CONSEQUENCES
Media: Oculus Rift & Go/ Google Cardboard/ Gear VR/ YouTube 360
Country: Ireland
Date Of Campaign: December 2018 - Present
Background: RSA wanted to tackle the problem of drink driving amongst the 18 - 40 year old target market.
Idea:We created a 3D 360 film experience that puts you in the shoes of...

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