Samsung: Band

Credits & Description:

Category: Electronics, Technology
Media: Print
Client: Haris Munif
Brand: Samsung
Agency: Leo Burnett
Geo: United Arab Emirates
Advertising Agency: Leo Burnett, Dubai, UAE
Chief Creative Officer: Bechara Mounnazar
Regional Executive Creative Director: Andre Nassar
Creative Director: Daniel Salles
Art Director: Sneha Sathe
Senior Copywriter: Ritabrata Saha
Communication Director: Danielle Jamal
Illustrator: Malagueta Studios
Published: March 2017
Description: It’s really convenient when one can add more things to an existing project. By being able to add more, good projects often become great. Quite similar to Samsung Addwash where one can add clothes anytime during the wash cycle through a mini door.
It's good when you can add during the cycle.