Category: Electronics, Technology
Media: Print
Brand: Samsung
Agency: Isobar
Geo: Brazil
Advertising Agency: Isobar, São Paulo, Brazil
Creative Directors: Andrea Siqueira, Douglas Kozonoe
Art Directors: Camila Rocha, Raphael Brites
Copywriters: Felipe Araujo, Airton Dias
Account Director: Camila Alvarenga
Published: March 2018
Synopsis:
In the early past, women were denied to register their inventions just because of their gender. Meanwhile, even these dumb man’s inventions were approved.
Meanwhile, the first washing machine patent was denied to Ellen Eglin.
A special project for gender equality in technology.