Samsung Print Tech Girls – Dumb Inventions - DOUBLE BIKE by Isobar Sao Paulo
Samsung: Tech Girls – Dumb Inventions - DOUBLE BIKE
Awards:
| Lions Communication 2018 | ||
|---|---|---|
| Print & Publishing Lions | Sectors > Corporate Social Responsibility (CSR) / Corporate Image | Bronze Lion Campaign |
| Wave Festival 2018 | ||
| Print & Publishing | Print: Sectors | Bronze |
Credits & Description:
Brand SAMSUNG
Entrant ISOBAR BRAZIL SAO PAULO
ISOBAR BRAZIL Sao Paulo, Brazil Entrant Company
ISOBAR BRAZIL Sao Paulo, Brazil Idea Creation
Andrea Mello, Felipe Moretti Samsung Approval
Andrea Siqueira, Douglas Kozonoe Isobar Executive Creative Directors
Airton Dias, Felipe Araujo Isobar Copywriter
Raphael Brites, Camila Rocha Isobar Art Directors
Camila Lima, Daniela Altenfelder Isobar Connections Strategy
Bruna Bosco Isobar Audience Strategy
Carol Escorel, Camila Alvarenga Isobar Business
Translation
it’s already in English
Entry Summary
Samsung believes that human potential, allied to technology, are powerful ingredients to break barriers in our society.
In Brazil, Samsung is still perceived as a tech-only brand - distanced from their audience.
We needed an idea that heightened the human ingredient in its main narrative. Samsung Tech Girls is a documentary series about women’s potential to surpass misogyny in the fields of science, games and technology.
To promote Tech Girls we raised the issue of gender diferences, showing real male’s approved patents in comparison to great female ideas and inventions whose aprovement was denyed.