Sanctuary Spa: #LetGo, 1

Credits & Description:

Brand: Sanctuary Spa
Agency: Southpaw
Country: United Kingdom
Sanctuary was originally established as a brand with the sole purpose of ‘Making Women Feel Wonderful’. In research, however, we discovered that Millions of UK women feel as though they’re about to burnout, blaming brands and media for putting too much pressure on them. So we directly challenged the increasing trend of 'femvertising' with a counter message: that success is not defined by busyness, by leaning-in and b...