Sanex: Grandparents

Credits & Description:

Category: Health
Media: Print
Brand: Sanex
Agency: BBDO
Geo: Spain
Advertising Agency: Contrapunto BBDO, Madrid, Spain
Creative Director: Carlos de Javier
Copywriter: Aleix Bou
Art Director: Jacint Cabau
Photographer: Pep Àvila
Head of Planning: Joanne Lee
Account Director: Francesca Knopp
Account Supervisor: Noemí Vidal
Account Executive: Júlia Padullés
Producer: Genara Neyra
Published: October 2017
Description:
This creative idea answers to a social/cultural reality: we are suffering from touch deprivation, we touch less, we hug less, we kiss less….
Yet touch and meaningful physical contact is essential to our lives, it keeps us happy, keeps us healthy, helps us live longer…. and it is through skin that we forge these vital physical connections.
Touch is linked to increased life expectancy
Touch keeps you alive