SAFE are an organisation dedicated to finding homes for abandoned and homeless animals. Using their data base and their Facebook page, these messages were released on Facebook. Each ad features an animal that was homeless at the time accompanied by a caption referencing common Facebook and social media terms.
Category: Charities & appeals
Client: SAFE Save Animals From Euthanasia
Agency: SHEDcsc
Country: Australia
Executive Creative Director: Andrew Tinning
Cr...