Save Environment Save Kashmir: Save Forests

Credits & Description:

Category: Public Interest, NGO
Media: Print
Client: Save Environment Save Kashmir Movement
Agency: BlackSheep.Works
Advertising Agency: BlackSheep.Works, Kashmir, India
Creative Director / Copywriter: Asif Amin Tibet Baqual
Art Director: Suneel G Katarnavare
Published: March 2018
Synopsis:
To commemorate the International Day of Forests we put a creative twist on the jibe that money doesn't grow on trees by putting forth the idea that it actually does by explaining how much money it would cost to produce oxygen for all human beings on earth for just 6 months if we fail to save our forests.
It will cost 38 trillion dollars to produce oxygen for all human beings on earth for just 6 months. Forests do it for free for a lifetime. Money does grow on trees after all. Save forests. Save oxygen. Save money.
Issued in public interest by Save Environment Save Kashmir Movement.