Save The Children Print Migrant Children, 3 by Totem Marketing Group

Migrant Children, 3
The Print Ad titled Migrant Children, 3 was done by Totem Marketing Group advertising agency for Save The Children in Mexico. It was released in Feb 2018.
Advertising campaign for Save The Children

Save The Children: Migrant Children, 3

Brand
Save The Children
Media
Print
Released
February 2018
Posted
February 2018
Market
Mexico
Industry
Charities, Foundations, Volunteers
Agency
Totem Marketing Group
Creative Director
Javier Echevarría
Art Director
Ahmed Kahuam
Copywriter
Nancy Jazmín

Credits & Description:

Category: Public Interest, NGO
Media: Print
Brand: Save the Children
Agency: Totem Marketing
Geo: Mexico
Advertising Agency: Totem Marketing Group, Mexico City, Mexico
Creative Director: Javier Echevarría
Art Director: Ahmed Kahuam
Copywriter: Nancy Jazmín
Photographer: Diego Arigoni
Account Manager Director: Alejandro Alva
Published: January 2018
Synopsis:
In Mexico each year more than 40,000 children are forced to emigrate in search of a better life.
Child exploitation, sexual abuse, delinquency are some of dangers they have to deal with in order to reach the EEUU Border.
However, these are not the only danger they have to tackle. They must cross the border without being discover. It costs them $4000 USD to take the risk. They have to pay this amount to children traffickers “coyotes."
$4.000 USD.
This is the price that thousands of migrant children pay to risk their lives.
You can prevent it with just 10 pesos per day.
Donate in savethechildren.mx