Category: Public Interest, NGO
Media: Print
Brand: Save the Children
Agency: Friends
Geo: Romania
Advertising Agency: Friends\TBWA, Bucharest, Romania
Creative Director: Sorin Trâncă
Group Creative Director: Vladi Păunescu
Art Directors: Mario Niculae, Fésüs Barna
Copywriter: Marian Oprea
Published: September 2017
Description:
Published on September 8th - International Literacy Day. Part of Save the Children's 'Save their Childhood' campaign, the print ad refers to Romania's app. 28
000 children in danger of not being able to begin or continue their school education.
To every twelfth child in Romania, this is what a regular school day looks like. Make your donation for their childhood and education on http://www.salvaticopiii.ro.