Sekron Security Systems: God is Busy - WHITE SUPREMACISTS

Credits & Description:

Brand SEKRON SECURITY SYSTEMS
Entrant GREY BRAZIL SAO PAULO
GREY BRAZIL Sao Paulo, Brazil Entrant Company
GREY BRAZIL Sao Paulo, Brazil Idea Creation
Rodrigo Jatene Grey Brasil Co-president & CCO
Adriano Matos Grey Brasil VP, Executive Creative Director
Bruno Brux Grey Brasil Copywriter
José Suaid Grey Brasil Copywriter
Felipe Petroni Grey Brasil Art Director
Eduardo Nosé Grey Brasil Art Director
Marcia Esteves Grey Brasil Co-President
Elise Passamani Grey Brasil VP, Operations
Raquel Messias Grey Brasil VP, Planning
Thiago Franzão Grey Brasil VP, Media
Robinson Silva Grey Brasil Print Production Director
Per Pedersen Grey Global Global Creative Chairman
Eduardo Maruri Grey LATAM Regional CEO
Samuel Corum Anadolu Agency Photographer
Entry Summary
Sekron Digital is one of the biggest security and home monitoring companies
in the world.
The client briefing was very clear: the brand wanted something bold, something that caught the attention of the whole OF Brazil, showing that Sekron is the brand that cares and protects millions of Brazilians 24 hours a day, 365 days a year.
So, we created a powerful and risky statement: GOD IS BUSY is the brand's concept in a country where 89% of the population is Christian and deeply religious (and in a world with 2.2 billion believers).
God is occupied with major problems, such as: wars, hungry populations, international arms trafficking, nuclear bombs, illegal immigrants, Nazism. Your home security is not a priority for Him, but for Sekron Digital is.