Sensis: Tiffin Pyramid

Credits & Description:

There's a lot riding on you when you own a business, Sensis' brand relaunch taps into this insight. Set to the iconic track 'Gonna Build A Mountain', the TVC features the key visual of one man driving along an open road, revealing that on his shoulders he is balancing a human pyramid. A simple, yet stunning, visual metaphor for what it's like to grow and balance a business. The overall takeout: with the right marketing partner, who knows how high you can reach? Agency: Ogilvy Melbourne.

Category: Online services
Client: Sensis
Agency: Ogilvy Melbourne
Production: One20
Country: Australia
Art Director: karsten jurkschat
Senior Copywriter: lenna boland
Group Account Director: Belinda Danks-Woodley
Account Director: Atlanta Panton
Agency Producer: mary darzi
Photographer: Neil Bailey
Retoucher: Creative Retouching
Marketing Operations Manager: Rebecca Ballantyne
Director Corporate Affairs: Libby Hay