Festival of Media Global Awards 2016 | ||
---|---|---|
INSIGHT | The Utility/Public Service Award | Bronze |
BRAND: Sky
CATEGORIES: Entertainment, Publishing & Broadcasting
REGION: United Kingdom
DATE: June - September 2015
AGENCY: MediaCom
MEDIA CHANNEL: Experiential,Digital,Online,Out-of-Home,Print
Insight
When Sky began its sponsorship of British cycling, health and well-being was a big topic of conversation in the UK with almost two-thirds of adults and a third of children classified as either overweight or obese.
Campaigns to get people to be active...