Agency: BBDO Berlin
Advertiser: Daimler AG, smart MBD
Product: smart fortwo
Campaign name: smart needle
Title of Motifs: “London”, “Paris”, “Berlin”
Media: OOH
Industry: Automotive
Published: April 2017
Market: Germany
Language: English
Headline and copy text: Turn Faster. The smart fortwo.
Chief Creative Officer: Wolfgang Schneider, Ton Hollander, Darren Richardson
ECD: Ton Hollander
Creative Managing Director: Kristo...