Smart: Wrestler

Credits & Description:

Category: Automotive
Media: Print
Client: Daimler AG, smart MBD
Brand: Smart
Agency: BBDO
Geo: Germany
Advertising Agency: BBDO, Düsseldorf, Germany
Creative Managing Director: Kristoffer Heilemann
Chief Creative Officer / Executive Creative Director: Ton Hollander
Chief Creative Officer: Kristoffer Heilemann
Creative Director: Jacobo Concejo
Art Director: Martino Monti
Copywriter: Schakir Islamow
Illustrator: Jesús Fernández
Account Directors: Marc Hines, Steffen Guenther
Art Buying: Eva à Wengen
Director Print Production: Bernhard Burg
Published: July 2017
Description:
The smart fortwo has one of the smallest turning circles available.
It makes you feel as if you already turned the moment you see a reason to turn. The campaign visualizes this unique benefit in a humorous, disruptive and simple way.
Turn faster. The smart fortwo.