Sony Ericsson Print Graffiti Projections MTV Awards by Serviceplan Munich

Graffiti Projections MTV Awards
The Print Ad titled Graffiti Projections MTV Awards was done by Serviceplan Munich advertising agency for Sony Ericsson in Germany. It was released in Nov 2008.

Sony Ericsson: Graffiti Projections MTV Awards

Media
Released
November 2008
Posted
November 2008
Market

Awards:

Eurobest 2008
DesignBroadcast Design & Graphics & Digital DesignEurobest Silver

Credits & Description:


Brief: Sony Ericsson was one of the main sponsors of the MTV EuropeMusicAwards 2007. A really spectacular designed campaign was required. Objectives: For several nights before the EMAs, we projected films onto over 50 Munich landmarks. These films showed a graffiti artist spraying huge works of art. And branding them with the MTV and the Sony Ericsson logos! The Bavarian Prime Minister's office, Victory Gate, Pinakothek, police stations, the Olympic tower were «sprayed» this way for the f...

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