Sony: Sony underwater, 1

Credits & Description:

In an effort to enhance travelers' vacations with their line of waterproof products, Sony via Iris is launching a new campaign across Latin American and Caribbean airports today, putting their line of underwater products in the spotlight.
Designed to bring Sony to top of mind and drive purchase at airport duty-free shops and Sony retail stores, the program targets vacation-minded travelers by getting them excited about the productsâ waterproof features. Ads featuring these products sinking to pool floors will be featured in airport billboards, duty free shops, carousels, moving walkways and airline magazines.
Category: Home electronics
Client: Sony Latin America
Agency: iris worldwide
Country: United States of America
Creative Director: Marcos Lawson
Senior Copywriter: Matias Irbarne
Senior Art Director: Luis Sanches
Production company: Estilo3D
Account Supervisor: Daniela May Lewis
Account Executive: Paola Cendeno
Client Services Director: Mariana Quintana