Spanish Christmas Lottery: Sharing like never before, 4

Credits & Description:

Client: Spanish Christmas Lottery
Advertising Agency: Contrapunto BBDO, Spain
Clients: Federico Fernandez
Chief Creative Officer: Carlos Jorge
Creative Director: Gonzalo Urriza
Art Director: Alberto Contera
Copywriter: Borja Usandizaga
Brand Director: Patricia Miguel
Brand Supervisor: Eva Ruiz
Brand Executives: Valle Morales
Producer: Gema Crespo
Agency Film Editor: Marta Perez-Antelo
Production Company: Agosto
Film Director: Nacho Gayan
Executive Producer: Toni Moreno
Department of Personnel: Stephane Fontaine
Audio Company: The Lobby
Music Composer: Banjo
Media Agency: Havas
Country: Spain
Published: November 2020
Synopsis:
The Spanish Christmas Lottery goes back more than 200 years and has now become a tradition that every Spaniard looks forward to, as much as they do for Christmas Eve or New Year’s Day. Unlike any other lottery in the world, people prefer sharing their lottery tickets with others rather than playing in their own, because it represents that special bond that brings them together.