Agency: KTBO / Media House
Client: The Coca-Cola Company / Sprite
CEO: Armando David Ortigosa / Nadia Molina
Creative Director: Jorge Rodríguez / Luis Arce
Copywriter: Démian Rojas
Art Director: Ivonne Ramírez
Design Studio: Pineda Monterrubio
Accounts: Ricard Ribas / Adriana Gómez
Client: Karen Arreola / Iván Hernández
Published: 23th June 2018
Type: Experiential
Synopsis:
Sprite speaks for the young, so we try to encourage them to be authentic by changing one letter of our name and creating a very special limited edition: Spride for the #Pride 2018 un Mexico City.
At Sprite we speak to the young, because they are the ones who refresh the world . They inspire us. At this age there is nothing more important than being who you are, and to accept, love and celebrate yourself.
We believe so.
This is why we created this special, limited edition. A soda can that is not for sale and that we will be giving for free exclusively at Mexico City’s Pride Parade the 23rd of June.
Our statement is very simple: today we change our name to celebrate with pride.
We want to unite and love regardless of gender.
We want to celebrate who we are.
Because we were born to be authentic and transparent.
Sprite / Spride
Born to refresh.