Client: Studio Brussels
Advertising Agency: Mutant, Belgium
Creative Director: Odin Saillé
Art Director: Johan Van Oeckel
Copywriter: Olaf Meuleman
Account: Sophie M'Sallem
Published: April 2020
Country: Belgium
Synopsis:
Over the past few years T-shirts of iconic metal bands such as AC/DC, Iron Maiden and Mötorhead have become popular fashion items for anyone but metal heads. Belgian radio station, Studio Brussel decided to play on this fact to draw a bigger crowd to its annual metal special called, The Loudest List (De Zwaarste Lijst in Dutch). The call to action of the campaign is simple: time to listen to your T-shirt.
Time to listen to your T-shirt