The Subaru WRX had a reputation in New Zealand for being a bit of a boy racer.
Barnes Catmur used billboards and press to show how while the car was as much fun as ever, it had grown up to be a serious sports sedan. Agency: Barnes, Catmur & Friends, Auckland.
Category: Automotive
URL: http://www.subaru.co.nz
Client: Subaru of New Zealand
Agency: Barnes, Catmur & Friends Auckland
Country: New Zealand
Executive Creative Director: Daniel Barnes
Execu...