Syoss Print Office by TBWA\RAAD Dubai

Office
The Print Ad titled Office was done by TBWA\RAAD Dubai advertising agency for Syoss in United Arab Emirates. It was released in May 2017.
Advertising campaign: Snow Heads

Syoss: Office

Brand
Syoss
Media
Print
Released
May 2017
Posted
May 2017
Market
United Arab Emirates
Industry
Shampoos
Agency
TBWA\RAAD Dubai
Chief Creative Officer
Walid Kanaan
Copywriter
Leonardo Konjedic
Art Director
Oswaldo Sá
Creative Director
Manuel Bordé
Producer
Rouba Asmar
Art Director
Pedro Velasquez
Executive Creative Director
Fouad Abdelmalak
Producer
Alia Fakha
Service Agency
ESTILO 3D

Credits & Description:

The New Print campaign for Syoss Anti-dandruff haircare products: "Snow Heads" created by TBWA\RAAD
Agency: TBWA\RAAD
Client: Syoss Anti-dandruff haircare products
Chief Creative Officer: Walid Kanaan
Executive Creative Director: Fouad AbdelMalak
Creative Director: Manuel Borde
Art Director: Oswaldo Sa
Art Director: Pedro Velasquez
Copywriter: Leonardo Konjedic
Head of Art: Claudio Campisto
Head of Client: Joe Lahham
Account Lead: Ola Ibrahim
Account Executive: Ruba Moadad
Producer: Alia Fakha / Rouba Asmar
Illustrator: ESTILO 3D
Rationale:
It is common practice among our target audience to simply shake the dandruff off their shoulders instead of treating it thinking that if you can’t see it then it’s not there. We set out to show them that turning a blind eye to this problem will actually accumulate it and not get rid of it.