Talktalk: Fairer Broadband For Everyone

Credits & Description:

Media: Print
Category: Other
Client: TalkTalk
Agency: The & Partnership
Production: DMB
Country: United Kingdom
Executive Creative Director: micky tudor
Executive Creative Director: Yan Elliott
Creative Director: Ian Owen
Creative: Alice Burton
Creative: Helen Rogerson
Creative: Andy Clarke
Producer: Bebe Kiffin
Producer: Anthony Borkett
Producer: Lucy Avent-Wells
Head of Art: Marc Donaldson
Planner: Matt Nixon
Account Directors: Nathan Brocklesby, Steven Vilensky
Media Agency: m/SIX
Comms Director: Nahida Rahman
Performance Planner: Jon Dart
Performance Director: Rob Russell
Photographer: Robbie Cooper
Editing: Smoke & Mirrors
Voiceover: Ralf Little
Synopsis:
TalkTalk will today take over some of the UK’s most iconic digital out-of-home sites with a disruptive new campaign from The&Partnership, ‘Fairer Broadband for Everyone’ – celebrating the many and varied tribes that make up the British population and how they use the internet. Following on from TalkTalk’s award-winning 2016 campaign ‘This Stuff Matters’, also from The&Partnership, the campaign will mark the evolution of the creative strategy for the broadband provider, moving the brand on from putting one real family at the heart of its creative communications. ‘Fairer Broadband for Everyone’ aims to illustrate and celebrate the infinite number of tribes that make up the British population – from gamers to house movers to young families to home exercisers, flat-sharers, selfie-takers and boxset bingers – highlighting how the internet enables those tribes.