Telenet: Genius looks better on a pitch, 3

Credits & Description:

Client: Telenet
Agency: TBWA
Advertising Agency: TBWA, Belgium
Creative Director: Jeroen Bostoen
Creatives: Greg Van Buggenhout
Account Team: Max Fauconnier
Production Company: MAKE
Producer: Katrien Van den Brande
Sound: Jan Pollet
Special thanks: Leandro Trossard
Client contacts: Lieselotte Van Aperen
Country: Belgium
Published: June 2020
Synopsis:
Exactly 4 months ago, a mysterious virus ended all football competitions in Europe. Football gods suddenly became normal citizens: And yes, boredom hit them too. Time to get back to work. Because genius still looks better on a football field.
TBWA created a new campaign that closes the lock down in an appropriate manner. The creative concept includes real images of English footballers and trainers who showed themselves from a different angle during the quarantine. Leandro Trossard suddenly became a Lego master, with a beautiful Taj Mahal as masterpiece. José Mourinho started working as a hobby farmer. Harry Kane became a full-time dad. Heung-Min Son fulfilled his compulsory military service in South Korea. And Jurgen Klopp? He drank a German beer.