The Cruyff Foundation: Creating Space, 2

Credits & Description:

Client: The Cruyff Foundation
Agency: WPP
Advertising Agency: Grey, Amsterdam, Netherlands
Country: Netherlands
Published: June 2018
Synopsis:
Most people know the Cruyff Foundation from the Cruyff Courts, but the foundation does much more. They ensure that children with and without disabilities around the world have the opportunity to exercise. We reintroduced the Cruyff Foundation with an international campaign as the foundation that works for all children. Because all children need space. Not a few square meters in which they can move, but the space to develop themselves. That is why we created a campaign in which we let people look at space differently. The concept is based on a statement by Johan himself: "You will only see it when you realize it." Because a Cruyff Court is not just a football field and a sports wheelchair is not just a sports wheelchair. It is the space for children to become who they are. You just have to see it.
Integrated advertisement created by WPP, Netherlands for The Cruyff Foundation, within the categories: Public Interest, NGO, Sports.