The Guardian Print Playing Cupid For The Ideologically Suited, 7 by Oliver Group UK

Playing Cupid For The Ideologically Suited, 7
The Print Ad titled Playing Cupid For The Ideologically Suited, 7 was done by Oliver Group UK advertising agency for The Guardian in United Kingdom. It was released in Feb 2018.
Advertising campaign for The Guardian

The Guardian: Playing Cupid For The Ideologically Suited, 7

Brand
The Guardian
Media
Print
Released
February 2018
Posted
May 2020
Market
United Kingdom
Industry
Dating agencies, Newspapers
Agency
Oliver Group UK

Awards:

Caples Awards 2019
Integrated-Finalist

Credits & Description:

Agency: Oliver UK
Client: The Guardian
Product: Soulmates
Title: Playing Cupid For The Ideologically Suited
Media: Digital/Social/Press/OOH
Country: UK
Date Of Campaign: 14.02.2018
Background:
The Guardian's dating service has introduced plenty of lefties looking for love over the years. However, as the service started as a classified section in the paper, it risked being left behind as more and more online dating services launched.
Idea:
We needed to find a tone of voice for the brand that would reestablish its relevance and define its niche and unique selling point.
Results:
Our direct response work for Soulmates, played with the medium, embracing the cost saving offers and using them as another thing our users would have in common, they both have an eye for a bargain.