The Israel Parkinson Association Print World Parkinson's Day by DraftFCB Tel Aviv
The Print Ad titled World Parkinson's Day
was done by DraftFCB Tel Aviv advertising agency for subbrand: The Israel Parkinson Association (brand: The Israel Parkinson Association) in Israel. It was released in May 2013.
The Israel Parkinson Association: World Parkinson's Day
Media
Released
May 2013
Posted
May 2013
Market
Industry
Agency
Credits & Description:
To promote awareness of World Parkinson's Day-April 11, 2013, We invited 18 different Parkinson's patients to write our ads in their own handwriting. Each patient wrote the message 'Today is World Parkinson's Day' and signed their name under the headline. Their shaky handwriting created a graphic and self-explanatory way to express the degenerative effects of the disease and its effect on the lives of 20,000 patients in Israel.
Credits:
Creative Director- Kobi Barki
Copywriter...
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