The Samaritans Print Dog [alternative version] by Ogilvy & Mather Vietnam

Dog [alternative version]
The Print Ad titled Dog [alternative version] was done by Ogilvy & Mather Vietnam advertising agency for The Samaritans in Vietnam. It was released in Jul 2015.

The Samaritans: Dog [alternative version]

Media
Released
July 2015
Posted
July 2015
Market
Copywriter
Art Director
Art Director
Art Director
Creative Director
Designer
Designer
Copywriter
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Art Director
Art Director
Designer

Awards:

D&AD Awards, 2016
Press AdvertisingPublic Service Press AdvertisingGraphite Pencil
Writing for AdvertisingWriting for Press AdvertisingWood Pencil
One Show, 2016
Print & OutdoorCraft - Writing / WritingMerit
Print & OutdoorNon-Profit - Publications / PublicationsMerit
Print & OutdoorNon-Profit - Collateral / CollateralMerit

Credits & Description:

Depression-related suicides are increasing worldwide, and it is the most common cause of death for men under 35. Often a simple phone conversation can save a life, but since depression convinces sufferers they can’t get better, Ogilvy & Mather Vietnam set out to give them the proof they needed. These 5 first-hand testimonies came from depression sufferers who’d tried to kill themselves, but who had managed to beat the illness because they reached out for help before it was too late.
Title: Dog suicide
Category: Health & safety
Media: Print
Category: Public interest
URL: https://www.facebook.com/pages...
Client: The Samaritans
Agency: Ogilvy & Mather Vietnam
Agency: Ogilvy & Mather Ho Chi Minh City
Country: Vietnam
Executive Creative Director: Todd McCracken
Creative Director: Todd McCracken
Art Director: Len Cheeseman. Todd McCracken. Hoang Sa Nguyen.
Copywriter: Malcolm Pryce. Craig Love. Bianca de Silva.
Retoucher: Andy Salisbury
Typographer: Gill Clark
Designer: Gill Clark