The Samaritans Print Monkey [alternative version] by Ogilvy & Mather Vietnam

Monkey [alternative version]
The Print Ad titled Monkey [alternative version] was done by Ogilvy & Mather Vietnam advertising agency for The Samaritans in Vietnam. It was released in Jul 2015.

The Samaritans: Monkey [alternative version]

Media
Released
July 2015
Posted
July 2015
Market
Copywriter
Art Director
Executive Creative Director
Copywriter
Copywriter
Art Director
Designer

Awards:

D&AD Awards, 2016
Press AdvertisingPublic Service Press AdvertisingGraphite Pencil
Writing for AdvertisingWriting for Press AdvertisingWood Pencil
One Show, 2016
Print & OutdoorCraft - Writing / WritingMerit
Print & OutdoorNon-Profit - Publications / PublicationsMerit
Print & OutdoorNon-Profit - Collateral / CollateralMerit

Credits & Description:

Depression-related suicides are increasing worldwide, and it is the most common cause of death for men under 35. Often a simple phone conversation can save a life, but since depression convinces sufferers they can’t get better, Ogilvy & Mather Vietnam set out to give them the proof they needed. These 5 first-hand testimonies came from depression sufferers who’d tried to kill themselves, but who had managed to beat the illness because they reached out for help before it was too late.
Title:...

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