The Wild Detectives: Shequel, 8

Credits & Description:

Advertised brand: Women Galore at The Wild Detectives
Link: http://readtheshequel.com/site...
Advertising Agency: Dieste, Dallas, TX
CHIEF CREATIVE OFFICER: Ciro Sarmiento
DIRECTOR OF DIGITAL INITIATIVES: Matías Jaramillo
HEAD OF ART: Gustavo Zapata
CREATIVE DIRECTOR: Marina Cuesta
ART DIRECTOR: Irene Li
ART DIRECTOR: Nicholas Ross
ART DIRECTOR: Nicole Hamilton
COPYWRITER: Natasha Sabour
CREATIVE TECHNOLOGIST: Rodolfo Ruiz
SOCIAL MEDIA COORDINATOR: Gaby Sosa
EXECUTIVE PRODUCER: John Costello
ASSOCIATE EXECUTIVE PRODUCER: Jorge Urdiain
INTEGRATED PRODUCER: Maddy Marziani
COPY EDITOR: Lorena Portillo
GROUP PROJECT MANAGER: Gayle Vaughan
Published: March 2018
Synopsis:
Shequel Campaign Aims to Promote Women’s Voices in Literature
We created Shequel- a campaign to promote Women Galore, an upcoming event that focuses on boosting women's voices in literature and creative disciplines.
We took classic books and gender swapped the main character to see how it would change how they were perceived and challenge others to write more complex female characters.