Clio Awards 2017 | ||
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Print Technique | Product/Service: Illustration | Silver |
When you have so much, you never know who wants to get close to you for you versus your assets. La Comunidad, the Buenos Aires office of innovative, cross-cultural agency the community, explores that very question in "Tic Tac Millionaires," its new print campaign for Tic Tac. Now that Tic Tac comes in a 100-pack, everyone can walk in millionaires' shoes and ponder their friends’ true motives. Running in Argentina, this colorful, tongue-in-cheek campaign chronicles three scenes, each of which fe...