Totto: Mark

Credits & Description:

Media: Print
Category: Clothing & footwear
Client: Totto
Agency: DDB Colombia
Country: Colombia
Chief Creative Officer: Leo Macias
Creative Director: Juan Cardenas
Creative Director: Carlos Agudo
Creative Director: Jorge Valencia
Art Director: Johan Coy
Art Director: David Sanchez
Art Director: Maria Hernandez
Art Director: Laura Fonseca
Art Director: Miguel VanBommel
Copywriter: Laura Garrido
Copywriter: Alex Sierra
Copywriter: Natalia Prias
Copywriter: David Pantoja
Copywriter: Alejandro Escobar
Account Director: Paula Botero
Account Director: Felipe Giraldo
Chief Executive Officer: Borja de la Plaza
Account Executive: Maria Rico
Synopsis:
Totto Backpacks globally launches its most innovative product, rewriting the most relevant news in the world. The global brand revolutionizes the market with the launch of T-Track by Totto, the intelligent backpack with a system that tracks your objects to avoid leaving them forgotten. To communicate it, DDB Colombia, its global agency created the daring campaign "Conspiracies", which tells us how to forget our personal objects, can cause world consequences that becomes news. The campaign has an aggressive strategy that integrates digital media, outdoors and printed in the most important newspapers and magazines, with shocking executions that involve news of infiltrated robots, leaks of information in social networks, reforms in the British crown and other controversial issues.
The most refreshing of this communication, which does not use the codes of conventional advertising, but adapts the way people consume information in all the media that they have contact.