Toy Kingdom: Life Insurance Form

Credits & Description:

This campaign from Canvas South Africa encourages parents to make the most of their kids' childhoods by exploring the juxtaposition between the magical world of a child's imagination and the harsh, mundane realities of adult life. We gave a group of four year olds the most mundane paperwork to fill in. This campaign is the result. Adulthood is inevitable, but while theyâre kids and they know nothing of its petty frustrations, let them play.
Category: Other
Client: Toy Kindom
Agency: Canvas
Country: South Africa
Creative Director: Michael Ipp
Art Director: Matthew Grobler
Copywriter: Shannon Devy
Business Director: Jackie St Clair Moor
Retoucher: Luke Anderson
Photographer: Lyndon Skibbe