Transport For London (Tfl) Print The Risks Go Up, 1 by VCCP London

The Risks Go Up, 1
The Print Ad titled The Risks Go Up, 1 was done by VCCP London advertising agency for Transport For London (Tfl) in United Kingdom. It was released in Jun 2018.
Advertising campaign for Transport For London (Tfl)

Transport For London (Tfl): The Risks Go Up, 1

Brand
Transport For London (Tfl)
Media
Print
Released
June 2018
Posted
March 2020
Market
United Kingdom
Industry
Traffic safety
Agency
VCCP London

Credits & Description:

Agency: VCCP, London
Media: Print
Category: Travel, transport & tourism
Client: Transport for London
Agency: VCCP, London
Country: United Kingdom
Synopsis:
Transport for London want to reduce the number of deaths and serious injuries on London's roads by getting people to slow down and drive appropriately for the conditions. Every day, an average of two people are killed or seriously injured by drivers doing something so common: driving too fast for the conditions of the road. Driving at an inappropriate speed doesn't necessarily mean breaking the speed limit but depending on the road conditions, volume of traffic, time of day, number of pedestrians and cyclists or even the amount of parked cars, driving at 30 mph can be dangerous. It can put lives at risk.