Tron Group Print Movable-type Printing by Heartbeat Creative Lab Taipei

Movable-type Printing
The Print Ad titled Movable-type Printing was done by Heartbeat Creative Lab Taipei advertising agency for Tron Group in Taiwan. It was released in May 2017.
Advertising campaign for Tron Group

Tron Group: Movable-type Printing

Brand
Tron Group
Media
Print
Released
May 2017
Posted
May 2017
Market
Taiwan
Industry
Business equipment & services
Agency
Heartbeat Creative Lab Taipei
Creative Director
Akira Chen
Copywriter
Akira Chen
Art Director
Claire Chang

Credits & Description:

Category: Professional Services
Media: Print
Brand: Tron Group
Agency: Heartbeat Creative Lab
Geo: Taiwan
Advertising Agency: Heartbeat Creative Lab, Taipei, Taiwan
Creative Director / Copywriter: Akira Chen
Art Director: Claire Chang
Photographers: Zhen-Hui, Tsai
Retoucher: Maurice Chen
Published: May 2017
Synopsis:
Using the feature of cross-page, we make creative effect of movable type printing and put it on the left page. It looks like cover the seal to the right page after closing the magazine. This creative concept symbolizes that the thinking of GROUP TRON’s lecturers are as flexible as movable type printing. Besides, it is interesting that the profile pictures of the lecturers are also made from type bar, in order to increase interests of the picture. Simple cross-page advertising creative, to Taiwan's early typography as the representative, to highlight the ambition of being the largest communication Group in Taiwan.
We are a movable team.