United Way Print No Home, 6 by Wunder Halifax

No Home, 6
The Print Ad titled No Home, 6 was done by Wunder Halifax advertising agency for United Way in Canada. It was released in May 2020.
Advertising campaign for United Way

United Way: No Home, 6

Brand
United Way
Media
Print
Released
May 2020
Posted
May 2020
Market
Canada
Industry
Charities, Foundations, Volunteers
Agency
Wunder Halifax

Credits & Description:

Client: United Way
Agency: Wunder
Advertising Agency: Wunder, Halifax, Canada
Creative Director: Stephen Flynn
Director Of Strategy: Mike Postma
Country: Canada
Published: May 2020
Synopsis:
United Way Halifax wanted to highlight the impact of a pandemic on the lives of people experiencing homelessness in our city. To provide some perspective on this issue, we changed the world’s most popular ‘Stay Home’ Instagram sticker to instead read ‘No Home’. This campaign ran on Instagram and as stay-at-home restrictions started to be lifted, we brought the concept out of home through ambient installations around the city.