University of Geneva Print My legs, my dress by Cavalcade

My legs, my dress
The Print Ad titled My legs, my dress was done by Cavalcade advertising agency for University of Geneva in Switzerland. It was released in Nov 2017.
Advertising campaign: #UNIted against harassment

University of Geneva: My legs, my dress

Brand
University of Geneva
Media
Print
Released
November 2017
Posted
November 2017
Market
Switzerland
Industry
Human Rights
Agency
Cavalcade
Art Director
Julien De Preux
Creative Director
Julien De Preux
Creative Director
David Von Ritter
Designer
Mathilde Veuthey

Credits & Description:

University of Geneva launched a big campaign against sexual harassment.


About 20 strong and provocative messages were displayed in all the faculties and buildings of the universitiy. The messages were also spread on social networks, inviting everyone to be #UNIted against harassment.

The goal? To spark a debate, to inform about rights and legal issue and invite every witness to react. The University of Geneva also took the opportunity to launch an anonymous hotline to report harassment.
Media: Outdoor
Category: Public interest
URL: http://www.uniunie.ch
Client: University of Geneva
Agency: cavalcade
Country: Switzerland
Creative Director/ art director: Julien de Preux
Creative Director/ writer: david von ritter
Account Director: Nina Hugentobler
Designer: Mathilde Veuthey
Typographer: Roger Gaillard - extraset
Account manager: Maxime Fiechter
Web Development Partner: Mickael Houdebert - Stamina