USG Print Octopus [alternative color spectrum] by gyro Chicago

Octopus [alternative color spectrum]
The Print Ad titled Octopus [alternative color spectrum] was done by gyro Chicago advertising agency for USG in United States. It was released in Jul 2017.
Advertising campaign for USG

USG: Octopus [alternative color spectrum]

Brand
USG
Media
Print
Released
July 2017
Posted
July 2017
Market
United States
Industry
Construction & Civil Engineering
Agency
gyro Chicago
Copywriter
Greg Fioretti
Associate Creative Director
Greg Fioretti
Executive Creative Director
Doug Kamp
Associate Creative Director
Mark Sedlacek
Creative Director
Ted Wahlberg
Senior Art Director
Matt Olson

Credits & Description:

Client: USG Corporation
Advertised brand: USG
Advert title: Structural Panels
Advertising Agency: gyro Chicago, Chicago, United States
Executive Creative Director: Doug Kamp
Creative Director: Ted Wahlberg
Associate Creative Director: Mark Sedlacek
Associate Creative Director and Copywriter: Greg Fioretti
Senior Art Director: Matt Olson
Production Director: Natalie Snyder
Production Manager: Laura Martinez
Director of Digital Delivery: Vic Edmond
UX Engineer: Juan Lozano
Account Director: Dusty Williams
Assistant Account Executive: Taylor Ion
Published/Released: July, 2017
URL: http://info.usg.com/structural... 

Description/Release synopsis:
Structure Engineers are the ‘Structural Scientists’ of the building industry. They are responsible for the integrity of a building. So when constructing a midrise they often default to poured concrete because it’s what they know. However, in many cases poured concrete is more product than is needed. It’s heavy, slow, and expensive. USG Structural Panels have the durability, defense against rot and mold, and fire resistance of concrete while also significantly reducing the weight of a structure. They offer a simpler solution that is faster and easier.