Client: Uvel Chevrolet
Agency: Woop Comunicação
Creative Director: Johnny Loewen
Art Director: Bernardo Tarnowski
Copywriter: Johnny Loewen
Published: October 2020
Country: Brazil
Synopsis:
The ad shows that Chevrolet's emergency brake system stops just when the car approaches words that within Portuguese expressions represent people.
Baby carriage (The car stops before the word baby)
Crosswalk (The car stops before the portuguese word pedestrian)
Men at Work (The car stops before the word men)
New Tracker with emergency brake.
When you least expect it, you need it most.