Client: Uvel Chevrolet
Agency: Woop Comunicação
Creative Director: Johnny Loewen
Art Director: Bernardo Tarnowski
Copywriter: Johnny Loewen
Published: October 2020
The ad shows that Chevrolet's emergency brake system stops just when the car approaches words that within Portuguese expressions represent people.
Baby carriage (The car stops before the word baby)
Crosswalk (The car stops before the portugues...