Velocity Frequent Flyer: The Earnbassadors, 1

Credits & Description:

Client: Velocity Frequent Flyer
Agency Network: BBDO
Holding Company: Omnicom Group
Production Company: FINCH
Advertiser Brand: Velocity Frequent Flyer
Advertising Agency: CHE Proximity
Entrant Company: CHE Proximity
Editorial Company: ARC EDIT
Chief Creative Officer: Ant White
Group Creative Director: Brian Jefferson
Creative Director: Ashley Wilding
Creative Director: Daniel Davison
Senior Copywriter: Zac Pritchard
Senior Art Director: Nico Smith
Senior Designer: Trent Michael
Senior Designer: Vanessa Saporito
Head of Strategic Production: Holly Alexander
Senior Producer: Kyla Bridge
Production Assistant: Katena Valastro
Chief Strategic Officer: David Halter
Head of Media: Calvin Cain
Experience Strategist: Lucy Bowers
Experience Strategist: Hannah Garcia
Experience Strategist: Will McClure
Director, Data Science: James Greaney
Managing Partner: Renee Hyde
Group Account Director: Sam McGown
Account Director: George Robertson
Account Executive: Caitlin Adler
Technical Director Product & Comms: Matthew Rose
Digital Products Director: Anthony Harca
Production Manager: Natalie Hort
Senior Editor: King Yong
EP/Founder: Rob Galluzzo
Executive Producer: Corey Esse
Director: Toby Pike
Producer: Marge McInnes
Casting: Peta Einberg
DOP: Dan Freene
Motion Design Director: Mike Tosetto
Lead Motion Designer: Phil Tibballs
Chief Marketing Officer: Dean Chadwick
Head of Customer Marketing: Steve Baird
Leader, Customer Growth: Tara Nair-Stuber
Marketing Specialist: Lyndall Gannon
Marketing Specialist: Annabel Brusasco
Lead Content & Creative: Gemma Myhill
Performance Marketing Manager: Rino Do
Digital Product Manager - Websites and Content: Belle Landry
Product:Frequent Flyer Program of Virgin Australia
Title:The Earnbassadors
Media:Social Media
Country:Australia
Date Of Campaign:October 2018 - Onwards
Background:The problem with frequent flyer programs is they’re designed for the rich and famous. If you spend more you earn more Points, if you’re famous with a big following you’ll fly for free.
Idea:How could we get more people to behave like Velocity’s Points-obsessed members, and show anyone can earn enough Velocity Points by simply understanding the program?
Results:Earnbassadors transformed the frequent flyer category. Members who don’t spend big, fly often, or have millions of followers can enjoy the program’s benefits and experience travelling.