Velocity Frequent Flyer Print The Earnbassadors, 4 by CHE Proximity Australia
The Print Ad titled The Earnbassadors, 4
was done by CHE Proximity Australia advertising agency for Velocity Frequent Flyer in Australia. It was released in Oct 2018.
Velocity Frequent Flyer: The Earnbassadors, 4
Media
Released
October 2018
Posted
May 2020
Market
Industry
Agency
Awards:
| Caples Awards 2019 | ||
|---|---|---|
| Innovation | - | Silver |
| Radical new strategy | - | Gold |
| Integrated | - | Gold |
| Digital B to C | - | Silver |
| Branded Content | - | Bronze |
Credits & Description:
Agency: CHE Proximity
Client:Velocity Frequent Flyer
Product:Frequent Flyer Program of Virgin Australia
Title:The Earnbassadors
Media:Social Media
Country:Australia
Date Of Campaign:October 2018 - Onwards
Background:The problem with frequent flyer programs is they’re designed for the rich and famous. If you spend more you earn more Points, if you’re famous with a big following you’ll fly for free.
Idea:How could we get more people to behave like Ve...
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![Velocity Frequent Flyer: The Earnbassadors, 8 [case study] Film by CHE Proximity Australia, Finch](https://fcdn.me/26d/fa6/velocity-frequent-flyer-the-earnbassadors-95e1fe594089a2561f331f30e2.jpg?h=260 "The Earnbassadors, 8 [case study]")
![Velocity Frequent Flyer: The Earnbassadors, 7 [case study] Film by CHE Proximity Australia](https://fcdn.me/384/8c9/velocity-frequent-flyer-the-earnbassadors-6d4fa555bbbc65a4ba537a42a9.jpg?h=260 "The Earnbassadors, 7 [case study]")
