Volkswagen: Pisa

Credits & Description:

Media: Print
Category: Automotive
Campaign: Sightseeing
Product: Volkswagen Commercial Vehicles / VW California Rear View Camera
Client: Volkswagen Commercial Vehicles
Head of Marketing CommunicationsDr. Stefan Pfeiffer
Head of international Advertising Nicole Jordan
Agency: Grabarz & Partner
CCO: Ralf Heuel
Group Creative Director: Diana Sukopp
Creative Director Copy: Stefan Geschke
Creative Director Art: Thomas Fritze
Art Direction: Jens Erasmus Schröder
Copywriter: René Herder, Thorben Dauer
Account Manager: Christiane Dietz
Art Buying: Anna-Lena Meyer
Production: Kristina Mohr
Media Agency: PHD Germany
Photographer: Cem Guenes c/o Tobias Bosch Fotomanagement
Post Production: Spellwork Pictures
3D: Sebastian Greese, Dennis Mielke, Sermed Darah
Creative Direction & Compositing: Sermed Darah
Published: May 2018
Synopsis:
The California camper van has been discovering new sights for 30 years. But at the same time, it always had a little blind spot on the rear side. And anybody who ever drove through the streets of an unfamiliar holiday destination knows how problematic that can be. That’s
why now every California model of the latest generation can be equipped with the optional rear view camera. Our task was to communicate its advantages in an unseen way while still being mindful of the California’s much-loved traveller’s DNA. The perfect opportunity for us
to rethink what it means to go sightseeing.
A must-see.
A must-see. Shot on the optional rear view camera in the California.