Volkswagen: Terramont

Credits & Description:

Media: Print
Category: Automotive
Client: Volkswagen
Link: https://volkswagen-me.info/Web...
Agency: Memac Ogilvy Dubai
Country: United Arab Emirates
Chief Creative Officer: Paul Shearer
Creative Director: Juliana Paracencio
Art Director: HyunSeo Yoo
Copywriter: Aliza Siddiqi
Chief Executive Officer: Patou Nuytemans
Client: Anja Petrovski
Account Executive: Maha Najem
Arabic Copywriter: Maya El Kai
Account Manager Director: Atul Shenoy
Senior Account Executive: Maha Najem
Innovation Creative Director: Logan Allanson
Head of Digital Production: Mohammad AlShanabla
Digital Designer: Mark Cruzem
Digital Developers: Walaa Joumaa, Hadi Haber
Synopsis:
I'm not a fake is not only a print/outdoor campaign but also a new digital media: it's the first ever, interactive ad to use reCAPTCHA recognition technology as a communication platform. Studies showed that the purchase of fake spare parts in the Middle East was a growing problem on e-commerce sites. The same sites where reCAPTCHA recognition technology is usually used as a verification process. Instead of using random images to verify the user isn't a robot, people have to select the fake part. The campaign's being rolled out through the region, into media focusing on the automotive industry, targeting those who are either looking to buy a Volkswagen or are purchasing parts for one. Reminding people that fake parts are not always easy to spot and leading people to the only place where they can be secure they are getting original car parts: the Volkswagen dealership.