Volkswagen: VW App-Connect, 1

Credits & Description:

Category: Automotive
Media: Print
Link: https://www.facebook.com/Volks...
Brand: Volkswagen
Agency: Ogilvy
Geo: United Arab Emirates
Advertising Agencies: Memac Ogilvy, Dubai, United Arab Emirates / Geometry, Dubai, United Arab Emirates
Chief Creative Officer: Paul Shearer
Regional Creative Director: Juliana Paracencio
Art Director / Copywriter: Mirko Arico-Torreno
Copywriter: Aditya Hariharan
Client Service Director: Atul Shenoy
Account Executive: Maha Najem
Account Executive: Nathalie Sabaiti
Published: February 2018
Synopsis:
Today’s smartphones mean we’re constantly glued to our screens, even when we should not be. Volkswagen has developed App-Connect so drivers can select smartphone apps right from their dash and keep their focus on the road. To promote this, we came up with a print campaign that reminds people about the importance of safe driving.
App-Connect. Keep your focus on the road.
The more you look at, the less you see. Can you spot the hidden message in the phone?