To show how dangerous it is to smoke and drive, the ads showcased people and animals crossing a street covered in smoke, and becoming an easy target to get hit by a car.
Category: Health & safety
Client: We Save Lives
Agency: Bravo/Y&R Miami
Country: United States of America
Chief Creative Officer: Claudio Lima
Art Director: Gabriel Jardim
Copywriter: Claudio Lima
Illustrator: Gabriel Jardim