We used letter cubes to form text messages and placed a car on top. We want to dramatize the problem showing that, when you text and drive, a single letter can cause an accident.
Client: We Save Lives - Cubes
Agency: Y&R/Bravo Miami
Country: United States of America
Chief Creative Officer: Claudio Lima
Art Director: Gabriel Jardim
Copywriter: Guto Monteiro
Illustrator: Gabriel Jardim
Published/Released (April, 2015)